The Challenge

Matrix Frame builds high-impact illuminated display systems for showrooms, stadiums, retail flagships, and more. While the product wowed visually, the brand was under-leveraged—too often treated as just a vendor rather than a true partner.

With enterprise demand growing and a dealer network expanding, Matrix Frame needed a brand and marketing system to match the scale, flexibility, and speed their clients demanded.

I was brought in to lead the strategic transformation—elevating Matrix Frame from product provider to indispensable partner.
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My Strategic Approach

Repositioning the Brand

I shifted the narrative from lightbox provider to visual partner for multi-location brands. The focus moved to what Matrix Frame enables—consistency, speed, and simplicity at scale—rather than the product alone.
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Dealer Program Redesign

I architected an entirely new sales strategy and dealer enablement system, including:

- A new Dealer Network and operations

- Sales decks and pricing tools

- Visual asset libraries

- Plug-and-play templates

- All designed for instant field use, ensuring the brand could be sold anywhere, anytime.

Introducing the “Buy-Now” Button

I pushed for a modern, direct sales feature on the website—turning what used to require multiple calls and quotes into a one-click buying experience.

Multi-Audience Messaging Framework

I created messaging tailored to verticals like retail, auto, and cultural venues, and differentiated by buyer type—from creative leads to procurement officers. This ensured every audience saw the value in their own terms. View the Audience Personas I created here.

Trade Show as Brand Showcase

I led the concept for a trade show booth built entirely from Matrix Frames, doubling as a reusable asset for regional activations and dealer demos—proof of product and brand in one.

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The Results

Elevated perception from vendor to strategic partner.

Scalable dealer enablement system rolled out across the network.

Faster purchase cycles with the “Buy-Now” e-commerce feature.

Multi-audience messaging driving more qualified leads across verticals.

Trade show presence reimagined as a living portfolio of product capabilities.

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Why It Matters

Matrix Frame solved visual consistency at scale—I built the brand to match.

With clear positioning, audience-specific messaging, and scalable enablement tools, Matrix Frame can now serve national brands the way they transform spaces: beautifully, flexibly, and at full scale.

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