My favorite part of life is being a husband, dad, and golf caddy 🏌 to my son who is racing to beat me. My daughters think I'm pretty cool too, especially when I teach them to draw with AI.

For work, I specialize in brand strategy for multi-local and national brands creating clarity, consistency, and momentum across every touchpoint.

As the strategy lead at Arthur Elliott, I also oversee our accounts and teams, guiding clients through high-stakes brand challenges, from positioning and messaging to integrated campaigns and market growth strategy. I work closely with leadership teams to align brand and business goals, ensuring strategy doesn’t just sound good, but performs across regions, audiences, and channels. I love a good creative brief paired with a convincing pitch, and enjoy efforts to land new business.

With a background in creative direction and a deep belief that branding is a tool for transformation, I help organizations uncover their “why,” align their teams, and articulate compelling stories that drive growth. I’m especially energized by brand launches and rebrands that require nuance, strategic insight, and emotional resonance.

My approach is founded on a deep belief that strong brands build strong businesses, and I use creativity to bridge the two.

Director of account strategy, arthur elliott

MAR 2024 - CURRENT

CREATIVE DIRECTOR, INNOVATAS GROUP

OCT 2021 - OCT 2023

CREATIVE DIRECTOR, HYPE MILL CREATIVE

JAN 2021 - DEC 2021

CREATIVE DIRECTOR, SOUTHPARK CHURCH

DEC 2015 - JAN 2021

PRINCIPAL, ACHE DESIGN

JAN 2018 - CURRENT